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	<title>Canary Direct Marketing</title>
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	<link>http://canarydirectmarketing.com</link>
	<description>Direct Mail and Web Marketing Specialists...Generate Sales Today</description>
	<pubDate>Wed, 29 Oct 2008 20:59:17 +0000</pubDate>
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		<title>Direct Mail Carriers/Forms of Presentation</title>
		<link>http://canarydirectmarketing.com/direct-mail/direct-mail-carriersforms-of-presentation/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/direct-mail-carriersforms-of-presentation/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 13:45:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[catalogs]]></category>

		<category><![CDATA[envelope]]></category>

		<category><![CDATA[mutliple fold mailer]]></category>

		<category><![CDATA[package]]></category>

		<category><![CDATA[postcard]]></category>

		<category><![CDATA[response rates]]></category>

		<category><![CDATA[self-mailer]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=66</guid>
		<description><![CDATA[Self-Mailer
A self-mailer is your message not enclosed in an envelope.
Self-mailers tend to be extremely effective when communicated properly because it is concise and to the point.

Receivers do not have to scan uninteresting paragraphs with the few visuals they are accustomed to with letters and brief memorandum type messages.
Self-mailers have clear, clean designs aided by images, [...]]]></description>
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		<title>Well Executed Direct Mail: Proof of Results</title>
		<link>http://canarydirectmarketing.com/direct-mail/well-executed-directmail-proof-of-results/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/well-executed-directmail-proof-of-results/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 20:21:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[higher response rates]]></category>

		<category><![CDATA[results]]></category>

		<category><![CDATA[roi]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=64</guid>
		<description><![CDATA[Use of direct mail has curtailed in recent years with the increased number of daily messages received by individuals through emails and excessive junk mail.
Marketing managers have seen what used to be rule of thumb response rates of 2-5% dwindle down to 1-3% as of late.
This is why proper execution of your direct mail program [...]]]></description>
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		<title>Direct Mail Best Practices</title>
		<link>http://canarydirectmarketing.com/direct-mail/direct-mail-best-practices/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/direct-mail-best-practices/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 19:24:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Best Practices in Mail Marketing]]></category>

		<category><![CDATA[Effective Direct Mail]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=59</guid>
		<description><![CDATA[Keys to Direct Mail Execution

Target list Quality – How many fit your ideal customer profile?
Target list disposition – Are they already having their needs fulfilled? Are they looking for someone who can fulfill their needs more effectively and efficiently?
Appeal of Offer
Messaging of the direct piece
What are your key measurements - response or purchase ?

Results Assessment [...]]]></description>
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		<item>
		<title>Benefits of Effective Execution of Direct Mail</title>
		<link>http://canarydirectmarketing.com/direct-mail/benefits-of-effective-execution-of-direct-mail/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/benefits-of-effective-execution-of-direct-mail/#comments</comments>
		<pubDate>Tue, 28 Oct 2008 19:11:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[pros]]></category>

		<category><![CDATA[response rates]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=56</guid>
		<description><![CDATA[o    Higher Response Rates with Targeted Client Lists
o    Lower Costs – we can help you achieve the lowest postage rate globally
o    Capture all potential clients with metrics
o    Gain new clients
o    Interesting designs lead to interested clients &#038; customer loyalty
]]></description>
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		<item>
		<title>Why Choose Direct Mail?</title>
		<link>http://canarydirectmarketing.com/direct-mail/why-choose-direct-mail/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/why-choose-direct-mail/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 19:34:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=37</guid>
		<description><![CDATA[1.  It’s personal. Direct mail allows us to personalize your messages to current and past customers. This is a great way to show your customers that you appreciate their business and want to continue to solidify your relationship.
2.  It’s measurable. You won’t have to wonder if your customers discovered your company through your newspaper or [...]]]></description>
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		</item>
		<item>
		<title>Today’s Direct Mail Marketing Environment</title>
		<link>http://canarydirectmarketing.com/direct-mail/direct-mail-environment/</link>
		<comments>http://canarydirectmarketing.com/direct-mail/direct-mail-environment/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 19:14:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Direct Mail]]></category>

		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://canarydirectmarketing.com/?p=27</guid>
		<description><![CDATA[People receive an average of more than five pieces of direct mail per day and as a result more and more companies are questioning the use of direct mail as an effective advertising medium.
The biggest disadvantage of direct mail is that it is usually ignored and  can be an expensive way of trying to generate sales if it is not executed properly.]]></description>
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