Use of direct mail has curtailed in recent years with the increased number of daily messages received by individuals through emails and excessive junk mail.
Marketing managers have seen what used to be rule of thumb response rates of 2-5% dwindle down to 1-3% as of late.
This is why proper execution of your direct mail program is so critical.
We have helped our customers achieve response rates four times as high as the industry average simply by using our experience in what makes direct mail work.
Through a proper value proposition we have helped customers establish new customer bases and substantially increase sales.

Customers who engage in successive direct mail campaigns usually see an even greater increase simply through measuring past efforts and adjusting targeted customers based on profile.
Depending on your industry, rate of response might not be the best metric of effectiveness ( return on investment might be a more telling gauge).
Some industries experience a 2% rate of response but witness a 20% return on investment using direct mail. It really depends on the nature of your product or service.

Tags: Direct Mail, higher response rates, results, roi