Self-Mailer

A self-mailer is your message not enclosed in an envelope.
Self-mailers tend to be extremely effective when communicated properly because it is concise and to the point.

Receivers do not have to scan uninteresting paragraphs with the few visuals they are accustomed to with letters and brief memorandum type messages.
Self-mailers have clear, clean designs aided by images, graphs, and other visuals accompanied by the point text.

By spending a little extra effort on the design and appearance of your self-mailer, your responses can greatly increase – sometimes more than doubling previous campaigns.

Our in-house creative design team can help you to create something that is sure to be retained.
Self-mailers help keep processing and material costs low because they do not need to be stuffed and contained in an envelope.

Through the use of unique die-cut shapes, the self-mailer is easily the most effective and versatile method to reach your targeted audience.

Postcard

Postcards are an extremely effective method to reach customers. Their limited space ensures that messages are concise and to the point. The short headlines are usually what help entice the reader to respond.

Postcards are also usually very well designed further helping to grab the reader’s attention.
With a fold-over postcard, customers who have more information to get across can do so without compromising the best benefits of this medium.

Since the cards are generally thicker, they standout when the mail arrives and they also save on material and processing costs.

Multiple Fold Mailer

Multiple fold mailers are not contained within an envelope but are tri-folded and sealed with a tab seal.
This is cost effective presentation method and when matched with an attractive design can help to generate further interest in your message.

Multiple fold mailers do not need to need to be stuffed and save on material and labor costs.

Envelope and Letter

Envelope and letter mailers tend to be the least costly and usually the least effective.
However, envelope and letter mailers are seen as an acceptable way to communicate with already established customers in a formal way.

The biggest pitfall of letters is that they are usually too long and are simply ignored by your audience.
The best thing about them is that 95% of letters are opened to ensure that readers are not throwing away important notices or checks.
Personalizing your letter or direct mail piece has been a proven way of increasing letter response rates.

Clear Plastic Showcase Seal

The clear plastic seal adds to the attractiveness of your direct mail piece and can greatly increase your response rates.

The contents show through the clear bag, giving the potential for maximum visual impact. Clear packages can be extremely effective and are very affordable.

Catalogs

Catalogs are the most effective way of showcasing a wide selection of seasonal products to a large audience. The biggest downside to catalogs is that they usually are greater in weight and thus require higher postage.

Tags: catalogs, Direct Mail, envelope, mutliple fold mailer, package, postcard, response rates, self-mailer