Self-Mailer

A self-mailer is your message not enclosed in an envelope.
Self-mailers tend to be extremely effective when communicated properly because it is concise and to the point.
…the best ways to showcase your message

Use of direct mail has curtailed in recent years with the increased number of daily messages received by individuals through emails and excessive junk mail.
Marketing managers have seen what used to be rule of thumb response rates of 2-5% dwindle down to 1-3% as of late. …more about the response rates well executed direct mail can provide

Keys to Direct Mail Execution

• Target list Quality – How many fit your ideal customer profile?
• Target list disposition – Are they already having their needs fulfilled? Are they looking for someone who can fulfill their needs more effectively and efficiently?
• Appeal of Offer
• Messaging of the direct piece
• What are your key measurements - response or purchase ? …continue reading to increase the effectiveness of your direct mail program

o    Higher Response Rates with Targeted Client Lists
o    Lower Costs – we can help you achieve the lowest postage rate globally
o    Capture all potential clients with metrics
o    Gain new clients
o Interesting designs lead to interested clients & customer loyalty

1.  It’s personal. Direct mail allows us to personalize your messages to current and past customers. This is a great way to show your customers that you appreciate their business and want to continue to solidify your relationship.

2.  It’s measurable. continue reading about the advantages of direct mail

People receive an average of more than five pieces of direct mail per day and as a result more and more companies are questioning the use of direct mail as an effective advertising medium.

The biggest disadvantage …continue reading more about today’s direct mail environment